Information for journalists

03.03.2015 20:34

Journalists invited to conference on “Strengthening the European audiovisual media market for the development of the European identity” in Riga

Riga, 2 March 2015 – On 9–10 March the international conference “Strengthening the European Audiovisual Media Market for the Development of the European Identity”will raise a European-level discussion on how to respond to the media challenges of the 21st century. The conference takes place in Riga, at the National Library of Latvia (3 Mūkusalas iela).

One of the priorities of the Latvian Presidency of the Council of the European Union is Digital Europe with the aim of facilitating initial discussions on the Digital Single Market strategy. Its objectives are to eliminate online borders, build trust and confidence in the media, remove restrictions, ensure access and connectivity, and build a single digital economy.

The conference agenda focuses on Member States’ exchanges of experience in the implementation of the Audiovisual Media Services Directive – the future bottlenecks and challenges anticipated and suggestions on how these can be avoided.

Rapid advances in technology, the emergence of new business models, different technical standards, the perceived threat to media pluralism caused by the concentration of media ownership, challenges to the European media landscape posed by the emergence of new geopolitical situations outside the EU, implementation of the country of origin principle, changing consumer habits – these are the main challenges that the European audiovisual media market faces today.

There will also be working groups at which experts will look at how the independence of media regulators can be strengthened; whether there is a need for a single European standard to ensure technical compatibility; how we can improve consumers’ access to, and the findability of, the content they want; and how to ensure the right balance between freedom of expression and the protection of public security, including the safeguarding of national security and defence in emergency situations.

More than 200 media experts, regulators and policy makers from all EU Member States will take part in the conference. The Latvian Presidency is looking forward to fruitful discussions to find effective common solutions.

The conference is organised by the Ministry of Culture of the Republic of Latvia and the National Electronic Mass Media Council of Latvia, supported and co-funded by the European Commission. This is one of three international conferences organised by the Ministry of Culture under the Latvian Presidency as part of the Annual Creativity Action Week radi!2015 (create!2015) in Latvia.

Media programme: Journalists are welcome to participate in all conference sessions (see conference programme). For individual interviews with experts, please contact Ms Sintija Lase by 6 March.

Media Centre working hours: 10:00 – 18:30 (9 March) and 8:30 – 15:00 (10 March).

Please note that only accredited media will be allowed to attend the event. The accreditation form can be filled in at by 6 March. You will need a valid press card and a digital passport-size photo to complete the accreditation. Please send any questions regarding accreditation to:

Media contacts:

Sintija Lase, Expert in Communication  

Ministry of Culture of the Republic of Latvia

Phone: +371 67330334 GSM: +371 28675333



Twitter: @KM_kultura